Marketing & Public Relations Implementation Package
Would you like professional assistance in the implementation of your Strategic Marketing and Product Development Plan? Advantage Media Group’s Marketing & Public Relations Implementation Package may the perfect answer. Our Marketing & Public Relations Implementation Package includes your choice of any of the following services:
Advertisements
Advantage will create attractive and compelling advertisements for your book. You might choose to place these ads in highly targeted print publications, newsletters, or journals. These ads become the property of the author, and are delivered in JPG, PDF, PSD, EPS, and AI format.
Star Credits
1/4 Page Advertisement
6
1/2 Page Advertisement
6
Full Page Advertisement
6
Blog
Promote your book through a blog. The promotional benefits of a blog are numerous and powerful for your book. The immediacy of your blog can provide up to the minute information about your subject to existing and potential customers and readers.
Advantage will create a blog with an attractive design. Furthermore, Advantage provides online training tutorials showing you how to regularly publish, update, and add content to your blog.
Star Credits
Blog
12
Book Review (Kirkus Discoveries)
Getting a book review is perhaps one of the most challenging tasks for any newly published author. A positive book review from a respected publication can lend a great deal of credibility to a new title.
Advantage has teamed up with Kirkus Discoveries, a paid review service from the editors of Kirkus Reviews, to streamline the review process for our authors. Our Kirkus Discoveries Book Review service gives you the opportunity to have your title reviewed by one of the most prominent and respected book review publications in the publishing industry.
Kirkus Discoveries posts these reviews to the Discoveries Web site. The reviews are also eligible for inclusion in the Kirkus Discoveries monthly eNewsletter, which highlights the best submissions to the program at no extra cost. The eNewsletter goes to a targeted base of subscribers, including agents, editors and librarians
Star Credits
Book Review
16
Book Signings
Advantage will work with authors to schedule targeted book signings that put the author in front of their target audience. Advantage’s staff publicist will work to accomplish:
Star Credits
4 scheduled events
4
8 scheduled events
8
12 scheduled events
12
Digital Broadcasting
You will receive a unique channel at amgchannel.com to post, stream, and sell your unique podcasts. You will receive 4 podcasts per month.
Star Credits
Digital Broadcasting
8/mo.
Direct Mail
Advantage will create an attractive direct mail piece with compelling sales copy for your book. This direct mail piece will be designed, printed, and mailed to prospective buyers of your book.
This service includes:
Design of direct mail piece
Coordination of printing and mailing
The author is responsible for mailing and printing material expenses including postage. Advantage will bill the author on a monthly basis for these expenses.
The author is responsible for supplying an electronic database of the names the direct mail piece is to be mailed to. If you desire for Advantage to create a custom database, further credits may be required.
Star Credits
Direct Mail
8/mailing
Personal Publicist
Advantage’s staff publicist will work with each author personally. This relationship begins with a telephone conversation between publicist and author to determine author’s media needs and aspirations. From that, our publicist will develop a press kit, craft press releases, and then pitch the media on the author’s behalf.
Hiring an Advantage publicist takes much of the guesswork out of the all-important promotion process. Our publicity staff offers an innovative approach to preparing an aggressive, detailed, and personalized publicity plan that will serve as the driving force of your book's success.
Your book publicist will help you to define your target audience and determine what they watch, listen, and subscribe to. We'll identify the Web sites, printed publications, and broadcast media that are best suited to your audience; write your press materials; and explore ways to tie your book to current events or interesting news angles to maximize interview and event opportunities.
After e-mailing and faxing your press release to selected media, your publicist will follow up with each contact to pitch the book. The publicist will then send the book and accompanying press materials to interested media and later contact them to set up interviews and confirm articles and reviews.
Important Note:
Authors hiring an Advantage book publicist are required to order up to 100 books throughout the campaign to be sent to our office to be used as review copies for the media. Any unused books will be returned to the author at our expense.
If the book is a runaway hit and the publicist generates extensive media interest, the author will be asked to purchase additional review copies of the book during the campaign as needed.
The author is responsible for mailing and printing material expenses including postage, Priority Mail charges, and photocopies. Advantage will bill the author on a monthly basis for these expenses. Advantage is responsible for all phone and fax expenses.
We recommend conducting the publicity campaign for at least four months. All of the media that are pitched and sent books in months one and two must be followed up repeatedly into month three and four in order to maximize the amount of publicity you receive. Your publicist will provide you with weekly reports of media contact and response.
Advantage cannot guarantee media coverage. Ultimately, whether or not the media is interested in the book depends solely on whether the media believes the book, the topic, or the author is newsworthy.
Silver
Gold
Platinum
Press Kit
Press Releases (Created)
1
2
3
Press Release Distribution
(# of media outlets)
250
500
1000
Follow-up and Pitching
2 hours/week
4 hours/week
6 hours/week
Star Credits
10/mo
20/mo
30/mo
Drive Time Radio Campaign
Hiring an Advantage publicist to execute a drive time radio campaign provides much needed horsepower to a very powerful yet often underutilized promotion process
With over 11,000 radio stations in America, these stations need at least 10,000 guests every day. Most of these guests are booked for drive time radio hours, 7-9am and 5-7pm.
Our publicity staff offers an innovative approach to preparing an aggressive, drive time radio campaign. Radio stations are interested in two things: (1) keeping existing listeners and (2) getting new listeners. With that in mind, we craft your pitch to deliver on those two points.
Your drive time radio campaign publicist will help you:
Define your target audience and determine what radio stations they listen to.
Create a custom drive time radio press kit for your book
Contact and pitch target radio stations
Send the book, press kit and accompanying press materials to interested radio stations and later contact them to schedule interviews.
Important Note:
Authors hiring an Advantage book publicist to conduct a drive time radio campaign are required to order up to 100 books throughout the campaign to be sent to our office to be used as review copies for the radio station. Any unused books will be returned to the author at our expense.
If the book is a runaway hit and the publicist generates extensive radio station interest, the author will be asked to purchase additional review copies of the book during the campaign as needed.
The author is responsible for mailing and printing material expenses including postage, Priority Mail charges, and photocopies. Advantage will bill the author on a monthly basis for these expenses. Advantage is responsible for all phone and fax expenses.
We recommend conducting a drive time radio publicity campaign for at least four months. Your publicist will provide you with weekly reports of radio stations contacted and response.
Advantage cannot guarantee radio station coverage. Ultimately, whether or not the media is interested in the book depends solely on whether the media believes the book, the topic, or the author is newsworthy.
Silver
Gold
Platinum
Press Kit
Follow-up and Pitching
2 hours/week
4 hours/week
6 hours/week
Star Credits
12/mo
20/mo
28/mo
Website
Elevate’s web design staff, graphic artists, and marketers will create a slick website for your book. Using sales driven design and copy, this simple yet highly functional website will be a portal for media, trade buyers, and consumers to learn more about your book and purchase it directly online. Website is hosted and maintained by Elevate.
Star Credits
Website
36
Virtual Book Tour
Virtual Book Touring empowers authors to connect their books with interested readers through the medium of weblogs podcasts, vlogs and other Internet modes of communication.
In a nutshell, a Virtual Book Tour in book tour online instead of in the "real world." It consists of an author "stopping" at a given number of websites in a given about of time, At these stops, the author may be interviewed, may take over the site for a day and blog themselves, may answer questions from readers, get their book reviewed, or contribute an original essay.
Virtual Book Tours comes in 3 formats–Single Day, Weeklong or Ongoing. Tours require the author to be available for the two weeks leading up to tour launch and for at least 2 hours per day during the tour. Participating authors must have continuous, DSL-level access to the Internet throughout the duration of engagement and must be comfortable with email and web browsing technology.
Appropriate for authors with large databases, Virtual Book Tour are efficient ways to reach many readers from the comfort of their own home.
