Strategic Marketing & Product Development Plan
While it's exciting to see your book actually become reality, excitement can quickly turn to frustration if you don't have a well thought-out plan for getting your book into the hands of readers! As part of our full-service commitment to your success, Advantage offers you top-drawer, personalized marketing consultation services to help you maximize the sales potential of your book. With our Signature Service you will receive:
A cursory manuscript review to determine the various markets where your book may be most effectively sold. If there are ways your manuscript can be more effectively positioned, these will be discussed with you. If your manuscript is not yet written, this review will help you identify ways to sharpen the editorial product to have more effectiveness and impact. If additional editorial products are needed, these can be recommended at this time.
A complete title and subtitle critique and review. Companies routinely spend thousands of dollars to come up with just the right title and tag line for books. You will receive at least five alternative title and subtitle recommendations.
You will receive pricing and sales terms recommendations for your book.
Complete book cover/jacket copywriting. Your book, no matter how well written needs compelling promotional copy to make the casual reader who picks up the book decide on the spot that they want to purchase it.
Press release evaluation. You will be coached in creating press releases that get read plus you will be provided with specific media contacts on where to send your press release.
A publicity plan will be developed that provides you with direction on how to go about creating FREE exposure for your book. No boilerplate hand-outs, we will sit down with you and identify the unique marketing and media opportunities that will work best for your book.
As appropriate, we will provide you with specific website design recommendations that will help you maximize online sales and increase your unique visitors. Companies routinely pay $4,000 or more for web design restructuring and analysis. If you don't currently have a website, Advantage can assist you in development of a website to fit your budget.
We will work with you to develop powerful promotional pieces that will most effectively help you market and sell your book. This could be a brochure, a mail piece, or print advertisement. If you decide to produce the promotion piece, our graphic design team can get these produced for you at affordable rates.
We will provide an initial marketing launch strategy that outlines where you should invest your time and resources in order to maximize your sales potential.
We will help you identify specific sales channels where your book can be most effectively sold and distributed. You'll know where to go to get your book seen by potential readers.
We will help you evaluate the various spin-off product development opportunities that may exist for your book.
